"I wrote a cross between a jingle and a song, using a rural chord progression I had heard many times in the Carolina back country. The song was later played and sung by a saloon piano player whom I had often heard playing in an Atlanta bar at night while I was visiting the Coca-Cola Company by day. Johnny Mack had never done a commercial before, and he sounded like he hadn't, which was all to the good. He sounded like what he was—a singer/piano player who had sung in a hundred bars from coast to coast since as long as he could remember. He sounded like he represented a beer that frequented bars and saloons, not country clubs."
Bill Backer - Songwriter